The psychology of color in marketing

Color is a powerful tool in marketing as it can evoke certain emotions and associations in the minds of consumers. Understanding the psychology of color can help you choose the right colors for your store and create a strong brand identity. Here are some common associations with different colors:

Red: This color is often associated with passion, excitement and urgency. It can be a great choice for sales and promotions as it can create a sense of urgency for customers. However, it can also be overwhelming if used too much.

Orange: Like red, orange is a high-energy color that can create a sense of excitement and enthusiasm. It is often associated with creativity and fun, making it a popular choice for brands in the entertainment industry.

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